Jeff Keith |

Tapping the same determination and vision that propelled him to play Division 1 lacrosse in college and run across America following graduation after losing a leg to cancer when he was just 12 years old, Jeff is reshaping the landscape for all who battle cancer. By way of an 22-year career in high yield sales and capital raise at firms including Salomon Brothers, Merrill Lynch and UBS and as a co-founder and past board member of the non-profit Swim Across America which has raised more than $125 million for cancer research since it started nearly 30 years ago, Jeff is the inspiration, Founder and CEO of Mission. (For a video review of his Run Across America, click here.)

Favorite quote:
“Attitude determines your altitude.”

Where he’s from:
Fairfield, CT

Where he studied/What he learned/What he did while he was there:
Boston College, BA; University Southern California MBA / Lacrosse, Skiing, Cycling, Open Water Swimming

What makes him feel like he can conquer the world?
Seeing people push their limits …they are doing it every day

His favorite things:
Backcountry skiing, gravel biking, cold showers, listening to music, hanging with my wife and kids

How he raises the bar:
Movement. The body was meant to be in motion. When I workout I never have a bad day

What is his hidden talent?
Still trying to find it. That’s what keeps me going!

On his playlist…
“Reign Above It All” – The McClures
“Tequila Sunrise” – Eagles
“After The Fire” – Cody Jinks
“Where I Find God” – Larry Fleet
“I Am A Patriot” – Jackson Browne